ABC News Bring Themselves Into the Social Web With SocialSite
February 28th, 2009Cross-posting Rafael’s blog post about ABC News & Thingfo. From the Thingfo blog:
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During President Obama’s first address to a joint session of Congress, ABC News featured our SocialSite system on their main and politics pages. During the historic address, which dealt primarily with Obama’s plans to deal with the current economic crisis, a prominent SocialSite widget followed all the Twittering about the speech. We think this shows a giant and admirable step into the world of Web 2.0 for the mainstream media company.
The blog microblink noted ABC’s move, pointing out that although CNN had partnered with Twitter during the ending phase of last year’s presidential election, they had relied on a special Twiiter elections page, while ABC used SocialSite to embed Twitter content directly on their site , embracing the Social Web much more directly than CNN. Microblink had some good things to say about our “aptly dubbed” SocialSite system:
“The widget grabs content from any number of social media outlets and then pulls it all back into your own website. While a lot of websites are still fairly static and non-interactive, the SocialSite widget feeds fresh social content from the users talking about you and your brand.”
Those familiar with our widgets would note that ABC only used the Twitter feed out of many content feeds and types available with point-and-click ease. They chose to hide the “featured” and “recent” view, and enjoyed a number of great new features we’ve recently introduced. I’ll tell you all more about them soon (unless you’re one of the lucky ones to get into our private alpha!). This implementation shows just how versatile SocialSite can be.
Pretty cool. We’re looking forward to sending out some more invites and blogging about more of the innovative people using Thingfo soon!
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Cross-posted from the Thingfo blog